<?php
add_shortcode( 'direction', function( $atts, $content ) {
ob_start();
$directions = explode( '>', $content );
if ( is_array($directions) ) :
?>
<span class="direction_steps">
<?php
foreach ( $directions as $direction ) {
echo '<span class="direction_step">';
echo $direction;
echo '</span>';
}
?>
</span>
<?php
endif;
$html = ob_get_clean();
return $html;
});